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To commemorate International Women's Day, we are thrilled to introduce four women behind APRIL through a new series of interviews. Today, get to know Morgane, our Regional Marketing Executive based in Hong Kong. 

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Morgane_Teardrop-2_0.pngCan you tell us more about your job at APRIL?

I am a Regional Marketing Executive and look after digital projects, events and communications for our key countries of operations in Asia. That includes Hong Kong, Singapore, Vietnam, Thailand, Philippines - and soon Indonesia.

I joined APRIL 3 years ago as a Digital Marketing Assistant and my job has changed a lot across the years. I was first in charge of defining our digital and content strategies for Hong Kong and Singapore, but my attributions quickly evolved as the company started to grow. Today, I look after our online communication strategy that includes social media, emailing campaigns, press releases... I am also in charge of managing events, partnerships and sponsorships across the region. I've had the chance to organise many events in Asia, from corporate events to workshops or charity projects, but also to manage sponsorships with sports events or local events. Another big project I am contributing to is our Easy Claim app - our Asia team has worked hard to launch some new and innovative services on the app that are making our clients' lives much easier and that's something we are really proud of.

What is your favourite part of your job?

I like that my job is so diverse. I don't have any work routine, every day is really different. There are always many projects, events, campaigns or daily tasks intersecting with each other. Even though APRIL is a worldwide company, it sometimes feels like working for a startup. 

I also like that it is constantly challenging me. When I first joined the company, I had absolutely no experience in the insurance sector and had to learn everything from scratch. Today, I have a full overview of our products, I got to know our different markets across Asia, our different target audiences... I've also worked on many exciting projects, from organising a product launch in the Philippines to launching APRIL's first charity event in Bangkok or creating our campaigns for International Women's Day - to name a few. I have the feeling that I have learnt and grew a lot in those three years.

How would you describe your job environment?

I am lucky to be working with several teams across different countries, which means I am evolving within a multicultural environment every day. That's also true within our Hong Kong office or within my own department - I am French and my colleagues are British, American and of course from Hong Kong. I am interacting with people from different positions and backgrounds and with very different personalities.

In addition, I have been working alongside other women who are very successful at their job. We are constantly learning from each other and growing together as a team. 


Why is it important for APRIL to celebrate International Women’s Day? 

At APRIL, we have achieved great numbers in terms of gender diversity. I think it is important for companies to celebrate this kind of achievements and acknowledge the progress that has been made over the years. I am lucky to be working for a company that counts 66% of women, with equal salaries and equal growth opportunities. We tend to take this for granted but we need to remember that it took decades for women and companies to achieve this. And even if APRIL managed to reach great gender diversity, there is still a long way to go for a great majority of companies worldwide.

By publishing these series of interviews, I am also hoping that it will inspire other companies to review their commitment toward equality and gender diversity. We have many female leaders who are part of APRIL's success and I hope that it will encourage companies to help women access positions of responsibility and at the same time, inspire more women who are at early stages of the career to reach for higher positions. 

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